Customer Satisfaction Measurement - Surveys | CCM

Customer Satisfaction Measurement - Surveys

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1 day
4 sessions
8 hours
10-20 participants

Programme goals

A quality organization knows the perceptions of its customers / clients and their expectations for the quality of the services provided. The basis for measuring customer / customer perceptions and expectations is conducting surveys.

The aim of the program is for the participants to gain theoretical knowledge about the best approach in the realization of different types of surveys, as well as practical skills for conducting and analyzing the results of the surveys.

Contribution towards development of knowledge, skills and competences

At the end of the training the participants will:

  • Know how to form a questionnaire to examine the public opinion of their clients
  • Be ready to conduct a field and telephone survey
  • Gain skills in how to make and distribute an electronic questionnaire, and then generate automatic results
  • Gain skills in how to analyze the results of the survey
  • Recognize how to use the survey results to improve their performance

Programme content

  •  Basic types of surveys
  • Preparation of a survey questionnaire
  • Preparation of an electronic survey questionnaire and generating electronic results
  • Analysis of the results of the conducted survey

Programme coordinator

Iskra Belceva – Ristovska

Iskra has extensive experience in managing projects financed by the European Union in Macedonia, mainly for the development of institutions of public administration and supporting reforms aimed at EU membership. She was part of the management team of the contracting authority for IPA, where she was responsible for the functioning of IPA structures in the beneficiary institutions, capacity development, establishment and operation of the decentralized implementation system of IPA,quality control of tender documents and procedures, conducting numerous tender evaluations and coordinating all Twinning contracts.

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Str.Mitropolit Teodosij Gologanov no.34a,
1000 Skopje, North Macedonia

Tel: +389 2 6092 216
e-mail: info@cup.org.mk